Publicity is word that scares everyone…except PR professionals. I am here today to represent on behalf of the defendant− Publicity.
First we must define publicity. Common textbook answer: “Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives.” http://bit.ly/11s9rsq.
My answer: A means of connecting with an audience through ethical and thought provoking means.
As we all know there is good publicity and bad. We all can think of a million different examples of bad publicity… Britney Spears… Miley Cyrus… Kardashians. Let’s put that nonsense behind us and remember the good times. A classic example would be the 1986 Tylenol fiasco. They learned from their previous experience with bad publicity and corrected their mistake http://bit.ly/gwSV1V.
Maybe I am bias. Publicity obviously helps many organizations especially the beloved Susan G. Komen Breast Cancer Foundation.
However, I would like to clarify that I do not support bad publicity in order to gain more views on Youtube, more likes on Facebook or more followers on Twitter. To me that is as bad as buying followers. Here’s why: http://bit.ly/K5GOMQ.
Overall I believe publicity, under ethical influences, is a valuable tool for any profession. They need to fear publicity no longer. Publicity should include openness and honesty. I commonly revere the “no comment” retort as part of the 7 deadly sins.
In conclusion, not everything is easy in life. We need not live in ignorance of our fault and failures; for it is “through failures we find success.” http://bit.ly/13ZlkJ1.
I PLEAD MY CASE